We wanted to illustrate how insurance can become a contemporary canvas for creativity while demonstrating nothing stays broken for long. We were drawn to the idea of playing the entire film in reverse. This simple yet visually striking approach perfectly illustrates the idea of unbroken—reminding us that anything is fixable.

As we journey through slow-motion mishaps—screens cracked, materials torn,  water spilt on delicate electronics to meet an unfortunate end — we watch on as each scene deftly rewinds to fix the problem. This captivating reversal encapsulates the essence of being able to simply hit “undo”