I am a creative leader with over 20 years of global experience working in the UK, Germany, Canada and Australia. I deliver projects for the world’s biggest visionary brands to solve complex problems through design and visual communication. I work across product films, campaigns and brand identity, effectively reaching customers across multiple media platforms.

My process starts with research and creative experimentation that invites unexpected possibilities as I draw inspiration from culture, art, design, and technology to deliver bespoke campaigns with personalised client experiences. By balancing creative concepts and stories with a business focus, I build and direct teams that empower clients to cut through the noise, connect with their audiences, and capture imaginations, attention, and time.