This collection serves as a reminder that the future of gaming is here—an exuberantly defiant act of activism that empowers players to embrace their unique styles and play their way. We recognized early on the importance of bringing our online community together in a physical space to genuinely celebrate inclusivity, diversity, and the joy of connection, showcasing positive play through the full product experience.

To highlight expressive personalities, we contrasted them against simply produced, inspiration-driven backgrounds. We utilised the various colours and soft lighting features integrated into each device to create a moving, ethereal world—shot on a large LED stage—that felt gentle and inclusive, wrapping our talent in warm light.

Cutting between fully CGI product shots emerging from these ethereal worlds, which mirrored real-life settings, allowed us to transition seamlessly between CGI and live action. This immersive celebration of individual self expression, positive play, and connection speaks directly to the heart of the gaming community.