5G is a remarkable service that provides everyday benefits to people, yet it remains intangible and invisible—an intriguing challenge. We aimed to flip this around by infusing a very tactile presence into the visual language by showing speed as something you can reach out and touch. Similar to dynamic cues that exist in the real world all around us.

This approach not only gave the invisible technology a real presence but also underscored the vibrant energy that Optus delivers to its customers, promising a connection that keeps pace with their fast-moving lives.