Rimowa

Gift of giving

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To develop an elegant visual treatment that showcases the wrapping and unwrapping of Rimowa luxury suitcases in a variety of tailor-made designer fabrics. Each fabric will be themed around the 12 different gifting moments in the RIMOWA calendar. This visual narrative aims to highlight that RIMOWA is not just about self-purchase, but also about the joy of giving and receiving these iconic pieces.

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As a globally recognized fashion brand, we placed significant emphasis on ensuring that each fabric design feels premium and elegant, reflecting the latest trends while resonating with the themes they represent.

The minimalist aesthetic is meticulously crafted to complement RIMOWA's clean design lines, avoiding any distractions from the product itself. The luxurious fabrics move gracefully through the air, embodying the art of giving and transforming the act of unwrapping into a delightful experience.