We developed and designed three unique sculptures that artfully balanced the luxurious details, materials, and colors found in each of the Genesis vehicles. Each sculpture distinctly reflects the vehicle it represents: performance-driven for the G70, conveying a sense of continuous motion; design-centric for the GV70, showcasing an elevated floral-like arrangement; and exuding elegance for the GV80, highlighting its strikingly balanced proportions

The culmination of this creative journey manifests in a collection of six films that beautifully illustrate the story behind each vehicle. When the sculptures are presented alongside the cars, the connection between art and automotive excellence becomes clear.