Using typography not simply as an overlay labeling key features, instead being at the heart of each narrative story working with the environment to take on form and texture that interacted with the RZ, LX, and RX. By merging typography and vehicle into a cohesive expression, each film achieves a unique identity that distinguishes it from the others.

To unify the entire series, we drew inspiration from the dramatic aesthetics of film noir and the elegance of fashion photography. This ensures the project resonates deeply within the luxury market. The result is a captivating exploration of emotion and craftsmanship that embodies the essence of the Lexus experience.