McLaren

No Limits

Social, Broadcast, Live Event

To create a visual narrative that unites two seemingly different worlds together: the unveiling of a bespoke new livery design for McLaren F1 Racing in partnership with Vuse, celebrating the core F1 fan base, and the vibrant artistry of Lebanese artist Anna Tangles, renowned for her signature linear artwork, as the Driven by Change campaign makes its return for the 2022 Abu Dhabi Grand Prix.

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To bridge Anna's unique artistic style, characterized by intricate graphic lines, with the raw power emblematic of F1 racing, we devised an aesthetic in which the McLaren car races through a world of interacting lines. This approach captures the speed associated with F1 while remaining deeply inspired by Anna’s artwork, seamlessly transitioning between CGI and live action.

The resulting film is a celebration of Anna’s distinct linear artistry, merging the boundless essence of creativity with the exhilarating speed and excitement for which F1 is renowned. In this harmonious blend, we illustrate that the limitless possibilities of clarity enable one to transcend limitations, unlocking the full potential of both the artist and the driver.