Jordan

Jordan

Why Not?

Broadcast

To construct an abstract, color-driven world that reflects Russell Westbrook distinctive playing style, characterised by chaos, our aim to create a vibrant and jarring TV commercial. This project would celebrate the much-anticipated launch of the Jordan Why Not Zero.2 sneaker.

—Ask

Embracing a raw and graphic aesthetic that aligns perfectly with the chaotic universe We envisioned, this fresh, untamed style resonated with us as something unique. It effectively captured the essence of Russell's playing style.

Incorporating live action, we infused each shot with bespoke chaotic elements inspired by Russell’s movements. This approach enhanced the visual narrative and brought the film to life.

—Solution

Film

Frames

Client: Wieden & Kennedy, NY

Audio: Zelig

Year: 2018

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