Diadora
Diadora
Run Valley
Social, Digital, Live Events
Launch nine new running shoes globally, with a particular focus on the US market. Each unique product film needed to highlight the distinct attributes of the shoe while showcasing Diadora's overall dedication to exceptional craftsmanship, quality, and innovation.
—Ask
We designed nine kinetic sculptures for each shoe using their bespoke colourways and materials — a concept that beautifully marries precision craftsmanship with dynamic movement. These sculptures pay tribute to the artistry behind the shoes while reflecting the motion of running itself. They resonate with the innovative technologies employed in Diadora’s cutting-edge laboratory, where every detail is meticulously tested and interpreted through a refined design aesthetic.
Each design, while playful and artistic, underwent a rigorous approval process by Diadora’s innovation team to ensure that the portrayal of technology and messaging was both accurate and impactful.
—Solution
Film
Frames
Client: Diadora, Venice
Audio: Zelig
Year: 2024
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