Diadora

Diadora

Run Valley

Social, Digital, Live Events

Launch nine new running shoes globally, with a particular focus on the US market. Each unique product film needed to highlight the distinct attributes of the shoe while showcasing Diadora's overall dedication to exceptional craftsmanship, quality, and innovation.

—Ask

We designed nine kinetic sculptures for each shoe using their bespoke colourways and materials — a concept that beautifully marries precision craftsmanship with dynamic movement. These sculptures pay tribute to the artistry behind the shoes while reflecting the motion of running itself. They resonate with the innovative technologies employed in Diadora’s cutting-edge laboratory, where every detail is meticulously tested and interpreted through a refined design aesthetic.

Each design, while playful and artistic, underwent a rigorous approval process by Diadora’s innovation team to ensure that the portrayal of technology and messaging was both accurate and impactful.

—Solution

Film

Frames

Client: Diadora, Venice

Audio: Zelig

Year: 2024

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