We utilized the iconic green Heineken bottle as our brushstroke, duplicating and deforming it to convey each of the four key messages to feel bold, unique and playful.

The SOLAR design featured the radial essence of the sun, with outwardly moving concentric spirals.

We represented WIND with a flowing, cloth-like appearance, capturing the essence of a gentle breeze.

RECYCLED was inspired by the yin and yang symbol, illustrating a seamless, endless cycle.

BARLEY drew inspiration from natural organic layering, symbolizing growth.

Since out-of-home advertising would be our primary channel, it was essential for each image to communicate its message clearly. We aimed to create singular, striking visuals that effectively encapsulated the brand's ongoing commitment to becoming a little greener every day.